About us
Programmatic Ad Guide
How programmatic campaigns are set up, paced, measured and fixed.
A working guide to programmatic campaign delivery for traders, media managers and agencies running buys across the open market and private deals.
What we cover
Programmatic Ad Guide reports on programmatic campaign delivery. Coverage is organised into 6 sections: Campaign Setup, Bidding & Pacing, Private Deals, Measurement, Inventory Quality, Campaign Audits. It is written for programmatic traders, media managers and agency campaign teams.
How we work
Articles should be useful to someone who actually has to decide or implement the matter: concrete, verifiable and honest about what depends on the business, the region or the legal position. Where a topic is governed by law or tax rules, the article says so, rather than pretending to replace professional advice.
We correct errors visibly. If a correction changes the substance of an article, the article states what has changed.
Contact
Corrections, tips and questions: [email protected]. For advertising and partnerships, see the advertising page. Publisher details are in the legal notice.