Editors
Desks
Articles are assigned to the relevant desk, not to an individual. Each desk is responsible for part of Programmatic Ad Guide.
Trading Desk
Covers day-to-day campaign setup and optimisation
Focuses on the platform settings and routines that decide how a programmatic buy performs.
Measurement Desk
Covers reporting, tracking and verification
Looks at how campaign results are counted and where measurement breaks down.
Deals Desk
Covers private marketplace and direct deals
Explains deal structures, floor prices and the operational work of keeping private inventory healthy.