Deals Desk
Covers private marketplace and direct deals
Explains deal structures, floor prices and the operational work of keeping private inventory healthy.
Programmatic Ad Guide
A working guide to programmatic campaign delivery for traders, media managers and agencies running buys across the open market and private deals.
Not yet published. What we cover, and who covers it, is set out below.
What we cover
Programmatic Ad Guide covers the practical work of running programmatic campaigns, from audience and deal setup through bidding, pacing, creative delivery and measurement. It is written for people who sit in the platform every day.
Written for programmatic traders, media managers and agency campaign teams.
- 01Campaign Setup
- 02Bidding & Pacing
- 03Private Deals
- 04Measurement
- 05Inventory Quality
- 06Campaign Audits
The desks
Each desk is part of the editorial team with its own beat, not an individual. The byline names the desk, and the structured data identifies it as an organisation.
Measurement Desk
Covers reporting, tracking and verification
Looks at how campaign results are counted and where measurement breaks down.
Trading Desk
Covers day-to-day campaign setup and optimisation
Focuses on the platform settings and routines that decide how a programmatic buy performs.
How we work
Written for the people who decide
How programmatic campaigns are set up, paced, measured and fixed. Articles are written for people with a concrete decision in front of them, not for those trying to sell one.
Numbers name their source
Every figure says where it comes from and when it dates from. Where the industry disagrees, that is stated, rather than quietly taking a side.
Nothing tracks you here
No cookies, no analytics, no third-party scripts. If that ever changes, the privacy policy changes the same day.
Where should we start?
The order is not set yet. If there is a question you have had to answer the hard way yourself, send it to the editors. It is the most useful thing you can send a publication that has not yet begun.