Inventory Quality
Avoiding unnecessarily broad blocklists
Audit domains, apps, channels, categories and keywords so brand suitability exclusions match the reason for each rule.
Section
Inventory Quality
Inventory Quality
Diagnosing blank or incorrectly rendered ads
Separate an empty placement from a served blank ad, then investigate backups, assets and video-tag faults in the affected context.
Inventory Quality
Finding low-value placements behind cheap impressions
Cheap impressions are low value when they consume budget without useful exposure or subsequent action.
Inventory Quality
Investigating abrupt changes in traffic quality
When traffic quality changes suddenly, find the point at which the pattern broke before changing exclusions.
Inventory Quality
Programmatic brand suitability
Turn brand requirements into programmatic buying controls, review classification limits and document campaign exceptions.
Inventory Quality
Programmatic inventory quality
Inventory quality is the fit between where an ad appears and what the campaign needs to achieve.
Inventory Quality
Reviewing contextual classifications before blocking categories
Check category definitions, representative content, classification scope and timing before applying a contextual block.
Inventory Quality
Reviewing domain and app placement reports
A placement report is useful when every important row can be tied to a decision.