Measurement
Comparing inventory segments at a useful sample size
Judge whether inventory-segment delivery and outcomes can support a budget decision while keeping small samples and buying differences visible.
Section
Measurement
Measurement
Comparing post-click and post-view conversions
Compare post-click and post-view conversions using consistent events, windows and attribution rules, and understand what the split cannot prove.
Measurement
Deciding when a programmatic test is inconclusive
Identify an inconclusive programmatic test using setup validity, outcome counts, uncertainty and the decision it was meant to support.
Measurement
Distinguishing served, measurable and viewable impressions
See how served, eligible, measurable and viewable impressions differ, which denominator each Active View rate uses, and what remains unknown.
Measurement
Evaluating programmatic reach without double counting users
Use campaign-level deduplicated reach, understand overlap across report rows, and state identity, reporting-window and modelling limits.
Measurement
Handling delayed conversions in optimisation decisions
Compare conversion periods at equal maturity and keep recent results provisional before changing programmatic bids or budgets.
Measurement
Identifying unexplained differences between planned and delivered reach
Reconcile planned and delivered programmatic reach by checking scope, bought impressions, frequency and reporting limits.
Measurement
Measuring the effect of placement exclusions
Test an optional placement exclusion and measure its whole-buy effect on delivery, spend, outcomes and replacement inventory.
Measurement
Programmatic campaign measurement
Measure programmatic delivery, viewability, deduplicated reach and attributed conversions against the campaign outcome, with each metric's limits clear.
Measurement
Programmatic conversion tracking
Define conversion events, check implementation and counting rules, and interpret attributed DSP results alongside business records.
Measurement
Reading reach and frequency together
Reading reach and frequency together: practical checks and decisions for this workflow.
Measurement
Reconciling DSP conversions with first-party records
Align events, periods, attribution rules and report metrics before explaining gaps between DSP and first-party results.
Measurement
Requesting campaign-level transparency from an agency
Specify the campaign exports, cost definitions, change log and access needed to review an agency-managed programmatic buy.
Measurement
Separating duplicate conversions from repeat purchases
Use transaction IDs, order status, event paths and counting methods to distinguish repeated records from genuine new purchases.
Measurement
Testing a conversion event after a DSP tag update
Check the completion journey, event payload, platform receipt and reporting after a DSP conversion tag changes.