Campaign Audits
Programmatic campaign audits
Compare a programmatic campaign with its brief, buying settings, delivery and outcomes, then assign decisions for material findings.
Section
Campaign Audits
Campaign Audits
Reconciling media delivery with a trading desk invoice
Match buying records, cost definitions, fees, credits and tax treatment when checking a trading desk invoice.
Campaign Audits
Recording the effect of a trader's optimisation change
Log a trader's reason, saved setting and baseline, then review delivery and mature outcomes without claiming false causality.
Campaign Audits
Reviewing a campaign when platform access is limited
Review agency-managed delivery, settings, changes and costs using a defined evidence pack when DSP access is restricted.
Campaign Audits
Troubleshooting a deal that wins no impressions: stages
Trace zero private-deal wins from requests through bids, price filters and auctions, then correct the constraint the evidence identifies.
Campaign Audits
Writing an actionable programmatic campaign post-mortem
Turn campaign results, setting changes and unresolved findings into a concise post-mortem with owners and closure checks.