Campaign Setup
Adjusting frequency when audience pools are small
A small audience can reach a cap quickly, leaving a campaign with little eligible inventory.
Desk
Trading Desk
Focuses on the platform settings and routines that decide how a programmatic buy performs.
Campaign Setup
Agreeing on buying responsibilities with a trading desk
Assign budget, inventory, measurement and change authority between an advertiser and trading desk.
Campaign Setup
Balancing prospecting and retargeting budgets
Review prospecting and retargeting spend using audience opportunity, mature outcomes and the value of additional delivery.
Campaign Setup
Building a readable campaign naming structure
Choose a clear campaign, insertion-order and line-item naming pattern that helps traders read reports and find saved records.
Campaign Setup
Checking a campaign's settings against the approved brief
Compare approved campaign requirements with dated buying settings, inherited controls and change history.
Campaign Setup
Checking audience scale against a campaign budget
Calculate the impressions a budget needs, compare them with estimated audience opportunity and account for forecast limits.
Campaign Setup
Checking creative approval before campaign activation
Check creative assignment, Display & Video 360 and exchange status, and required variants before campaign activation.
Campaign Setup
Checking landing-page consistency across creative variants
Audit each creative promise, click route and final page so variants lead to destinations that match their message.
Bidding & Pacing
Choosing a bidding goal that matches the campaign objective
Map an exposure, visit or conversion objective to a bidding signal, then decide how to balance an efficiency target with budget delivery.
Campaign Setup
Choosing a frequency cap for a campaign objective
A frequency cap is a planning constraint: how many eligible impressions may be served to a recognised unit in a chosen window.
Campaign Setup
Choosing a programmatic objective and buying method
Choose a measurable programmatic objective and a buying method that fits the inventory, budget and delivery requirement.
Bidding & Pacing
Comparing bidding strategies with matched campaign conditions
Set up a bidding-strategy test with aligned targeting, budgets and measurement, then judge outcomes alongside spend and auction delivery.
Campaign Setup
Comparing contextual and audience-based segments
Compare contextual and audience-based targeting by signal, inventory coverage, uncertainty and fit with the campaign message.
Inventory Quality
Diagnosing blank or incorrectly rendered ads
Separate an empty placement from a served blank ad, then investigate backups, assets and video-tag faults in the affected context.
Bidding & Pacing
Diagnosing performance changes before raising bids
Check reporting, eligibility, auction losses and outcome quality before deciding whether a higher programmatic bid is justified.
Bidding & Pacing
Diagnosing underspend in a programmatic campaign
Trace programmatic underspend through supply, targeting, creative eligibility, budget, pacing and auction losses before changing bids.
Campaign Setup
Frequency management in programmatic campaigns
Programmatic frequency management limits repeated delivery to a recognised user or device over a defined period.
Campaign Setup
Grouping line items without fragmenting the budget
Decide which programmatic buys need separate line items and check how a shared insertion-order budget affects them.
Bidding & Pacing
Managing daily pacing around changing inventory
Recalculate the remaining-flight spend requirement and decide when to hold, accelerate or preserve budget as available inventory changes.
Campaign Setup
Matching creative sizes to available placements
Use eligible inventory, deal specifications and serving-size checks to choose display creative dimensions that can run.
Campaign Setup
Preparing a campaign brief for a programmatic trader
Build a trader brief that defines the campaign outcome, budget, supply, creative, measurement and authority for changes.
Campaign Setup
Programmatic agency and trading-desk operations
Set buying authority, reporting access, cost definitions and review rules for a programmatic agency or trading-desk relationship.
Campaign Setup
Programmatic audience targeting
Define a programmatic audience, check usable signals and exclusions, assess scale and cost, and review delivery against the campaign goal.
Bidding & Pacing
Programmatic bidding and pacing
Understand how bidding goals, budget limits and pacing settings work together, and what to check when spend or campaign outcomes drift.
Campaign Setup
Programmatic campaign optimisation
Review programmatic results, diagnose delivery constraints, compare segments and record changes against the agreed campaign outcome.
Campaign Setup
Programmatic campaign setup
Turn an approved programmatic brief into a checkable hierarchy, serving controls, schedule, creative assignments and activation record.
Campaign Setup
Programmatic creative delivery
Check whether programmatic ads can serve, render correctly and send clicks to the intended landing page.
Campaign Setup
Programmatic experimentation
Plan a programmatic experiment around one decision, comparable campaign conditions, reliable outcomes and a clear interpretation rule.
Campaign Audits
Reconciling media delivery with a trading desk invoice
Match buying records, cost definitions, fees, credits and tax treatment when checking a trading desk invoice.
Campaign Setup
Recording campaign-level suitability exceptions: IAB
Document the reason, scope, approval, platform limits and expiry of a programmatic brand suitability exception.
Bidding & Pacing
Reviewing wasted spend before the next campaign
Classify possible wasted programmatic spend, check its cause and make a bounded decision for the next campaign.
Campaign Setup
Rotating creative without losing a comparable test
Check current rotation behaviour, keep creative conditions comparable and avoid mistaking optimised delivery for a clean message test.
Campaign Setup
Running a programmatic advertising campaign
Plan, launch and review a programmatic campaign with clear objectives, buying routes, measurement checks and a record of changes.
Campaign Setup
Setting a campaign schedule across Australian time zones
Translate Australian local campaign hours into platform settings and check flight dates around daylight saving.
Campaign Setup
Setting exclusions before a campaign launches
Define excluded audiences, check list IDs and recency, and verify the saved rules before a programmatic campaign starts.
Campaign Setup
Testing a private deal before shifting a larger budget
Plan a limited private-deal pilot, check requests through wins and outcomes, and set a rule for increasing the allocation.
Campaign Setup
Testing contextual segments against audience lists: setup
Design a contextual-versus-audience programmatic test and interpret differences in reach, spend and campaign outcomes.
Campaign Setup
Translating a brand's requirements into placement exclusions
Turn a brand suitability brief into precise URL, app, channel or contextual exclusions, then check their scope and delivery.
Campaign Setup
Using inclusion lists without excluding the intended audience
An inclusion list can improve control over where ads appear, but it also limits available supply.