Private Deals
Comparing deal IDs by access, floor price and inventory
Use a consistent worksheet to compare private deal IDs, buyer access, floor or fixed pricing, and inventory the campaign can actually buy.
Desk
Deals Desk
Explains deal structures, floor prices and the operational work of keeping private inventory healthy.
Private Deals
Open auction versus private marketplace buying
Compare open auctions, private auctions and preferred deals by access, price rule, delivery commitment and campaign fit.
Private Deals
Private marketplace deals
Understand private auctions and preferred deals, check inventory and price terms, and decide how to manage a non-guaranteed deal.
Campaign Audits
Troubleshooting a deal that wins no impressions
Trace zero private-deal wins from requests through bids, price filters and auctions, then correct the constraint the evidence identifies.